15 Modern Mobile App Features That Can Change How Users View Your App!

The new rules of mobile application development have undergone many changes in recent years. With the latest trends in mobile apps, new features have come to the fore, right from simplicity in design to AR, from machine learning to IoT attributes. 

Several mobile application features are useful, intuitive, and fun, while some are quite boring and redundant. The unique features and impeccable design elements separate the best from the rest, considering the number of mobile applications in the store.

Without further ado, let’s get to key mobile app features that set apps apart from others.

1. Integrate Push Notifications

Better than emails and more effective than anything other notification types. By integrating push notifications in your app, you have the option to directly connect with your audience and offer them what they really want to see in your app. Push notification can be anything - a short, sweet text, a graphic, or a combo of both, whatever the users prefer. The best thing is that a push notification can be highly tailored for a user. For e.g., if your app caters to the food industry, you can send a push notification combining elements of users’ favorite food items.

2. High-quality Image Resolution

While your app must run faster, it is also essential that your app has quality image resolution. If your app fails to have the standard image resolution, then there’s quite a possibility that it might demotivate your users to use the app, and that will eventually cost you your customers. So the first & fundamental requirement you should never neglect is high-quality image resolution.

3. Incorporating Search Feature

Incorporate the advanced search feature for mobile app users that helps them find and scour for the content they need. This adds a huge impact, especially if the app has a vast database of content; it quickly becomes cumbersome for users to access easily. With the advanced search feature and the search box, top-tier apps allow users to search for relevant content with the help of keywords and key phrases. The search feature makes the app content accessible to all kinds of users.

4. Incorporate Social Media Integration

Social media sharing is not restricted to picture sharing anymore. Most apps now include social media integration so that users can communicate and collaborate with other people, irrespective of whether they have the same app or not. App owners also reap the advantage of having social media on their apps since more users sharing their stuff will, in turn, impact their reach and growth positively. Making social media integration seamless is the key here with social sharing buttons directly at the side of every app page.

5. Use of Responsive App Design

Mobile app design based on every screen size and resolution is quite robust. Responsive app design resolves this problem helping the app acclimatize to any screen size and resolution of small smartphones as well as larger tablets. Some smartphones also feature screens that hover around the size of a tablet. Check out the newest iPhones and their competitors in the market; they are large enough to be called mini-tablets. By incorporating responsive app design during app development, users will experience the app in the best light irrespective of the device they are using.

Read More: How to Build Mobile App in 2021-Comprehensive Guide  

6. Simplicity in Design with Uncluttered Elements

The mobile app design has now evolved into a smart aesthetic exercise where proper use of white space is quite essential. Irrespective of the logic complexity of the app, the user experience design is expected to be uncluttered and straightforward with the elements placed in proper context, space, and size. Mobile app users are always keen to use apps that are easy-to-use and can be navigated without a problem. This is where a simple UI/UX design can help companies describe the navigation structure, workflow, and principles of the app succinctly to its intended audience. 

7. Compliance with GDPR Standards

GDPR or the General Data Protection Regulations aim to protect the personal data of EU residents. So if your app is targeted for users living within EU member states, it is advisable to get the app compliant with GDPR standards. Every bit of software needs to process personal user data with utmost privacy and security so that it is compliant with regulatory requirements. It is advisable to eliminate any app feature and solution that could impede the compliance measures. 

8. Incorporate Machine Learning Attributes

Data Science has now made its presence felt in a number of business spheres. Utilizing data science models in business apps would help in fulfilling the demand for timely predictions and accurate demographic targeting required increasing sales. Not only that, by integrating machine learning attributes, you will be able to analyze your targeted users’ behavior patterns, which will help you bring about an effective outcome for your app. Essentially, if you’re looking forward to developing an E-commerce application, then this feature might work excellently to your benefit.

9. Integration of Augmented Reality in Multiple Systems

Augmented Reality has made a strong impact on the minds of the audience in recent years. Mobile users are keen to experience AR in diverse avatars and applications, and developers are looking for new ways to leverage ARKit for iOS and ARCore for Android for the same. The amalgamation of real and virtual worlds is advantageous for various industries that are trying to introduce new experiences to demanding users.

10. Extensive Cross-platform Coverage

For all mobile app development companies, it is advisable to work with modern cross-platform app development frameworks that ensure optimal use of development time for the two leading platforms. Cross-platform app development ensures native performance for each of the two platforms, and the code-sharing is ideally suited to both of them. This makes cross-platform app development a cost-saving solution for multiple mobile apps.

11. Robust Security Matters

Mobile app development for diverse industries, including the HIPAA-protected healthcare industry, is dependent on stringent data integrity and confidentiality. The compliance measures for data security are enormous, and the recent IoT trends also make it mandatory that every mobile app needs to feature stringent security and data integrity measures. The customizations and the communication tech need to be secure in each of these apps and are quite important today and also in the near future.

12. Integration with Stronger, Robust Ecosystems

A mobile app, if part of a stronger and bigger ecosystem, manages to be a part of a bigger world and utility than it can fulfill by itself. The Internet of things relies on this dictum and seamlessly comprises different kinds of hardware and software. With the integration of mobile apps with diverse systems that are part of a larger ecosystem, they fulfill their role and help in completing a bigger role in the ecosystem too. Alignment with modern technologies, standards, and protocols helps in establishing interoperability through mobile apps, especially with the help of beacon and BLE technology.

13. Mobile Screen Touch Features Galore

Every mobile user is keen on an experience where they do not have to go about their work through the keyboard-mouse setup. Mobiles are accessed through touch, and it is beneficial for companies to focus on apps that elevate the touch experience with taps, swipes, and gestures for an optimal experience. Mobile app designs need to be centered on the touch experience itself for maximum interactivity and success of the app. 

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14. Integrate Provisions for User Feedback

Most mobile app users are keen to express something and render feedback about their experience of using the app. Giving mobile app users the option for sending in instant feedback eliminates the need for tech support or any kind of delay of having their opinion reach you directly.

15. Provide the Ability for Apps to Work Offline

Provide your mobile app the ability to work even without an Internet connection. Additionally, one needs to address the problem involving data security while doing so. Even though one would not want any kind of sensitive data to remain on mobile devices, some work should be possible offline. It is up to the developers and the engineers to store data and functionality depending on the app’s purpose and requirements.


By incorporating the aforementioned abilities and features during mobile app development, one can ensure that the modern requirements are met to the tee. It is essential to fulfilling as many attributes as possible for the users so that their demands are met, and the app’s success is guaranteed.


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